Featuring the World’s First Instagram Novel

instagram novel

You must have heard of novels being published on paper or as an e-book, but with the growing power and reach of social media, Rachel Hulin has done something which will excite you to the core.

With the increasing use of social media platforms, Rachel though of publishing her entire novel on Instagram, sounds cool right? This recent creative endeavor initiated by Rachel is a 9-month project, which will be published in the form of multiple Instagram posts. Just imagine that each post is a new page of the novel. She spent almost an year writing the novel which was initially planned to be published in the form of blog posts.

The so called ‘world’s first Instagram novel’ written by Rachel, who is a photographer and a writer, is titled ‘Hey Harry Hey Matilda’. The novel revolves around the two main characters Harry and Matilda Goodman, twins who are in their 30s. As the story proceeds, the twins share their daily lives in a series of emails exchanged between them as multiple Instagram post captions. Talking about the characters, Harry is an English professor and Matilda works as a wedding photographer.

To give you a glimpse of what this Instagram novel is all about, i thought of sharing few posts from where the story starts.

HEY HARRY, Today was kind of a wash. I spent 15 minutes on hold with my bank before I pounded enough 00000000s into the phone to connect me to a real person. I was convinced this fraudulent entity called “SBUX” on my statement was slowly and erroneously taking money out of my account in $4 and $5 dollar increments. I was extremely put out that I had to spend my time dealing with this. I was really outraged. It turns out SBUX is Starbucks. I had to hang up on the customer service lady because she was being smug. Unrelated: Did you know Pomeranian is an adjective referring to Pomerania, an area divided between Poland and Germany? Maybe that’s why Pomeranians look so much like grandma. HEY MATILDA, Life is logistics. You’ve got to learn to deal with these daily annoyances, Mat. You’re too hard done by. Me, I make lists. You should make a list each morning and then follow it carefully. www.heyharryheymatilda.com

A photo posted by Matilda and Harry Goodman (@heyharryheymatilda) on

HEY HARRY, I just put 300 Christmas lights (so cheap off season!) on a tree that’s barely three feet high. If I look at it and then look away quickly, little dots swim across my field of vision. It’s pretty excellent. In other news, the lady across the street keeps her blinds about twelve inches raised, so that when she’s just out of the shower and her lights are on, I can see the swath of her upper thigh to her lower abdomen, and her pubic hair is a wild, distracting show. It’s like the classic ’70s pubic hair that you just don’t see anymore. The Brazilian bikini wax craze has had a really pervasive and detrimental effect on vaginas. This kind of thing is a rare occurrence now. Needless to say, I’m tremendously visually inspired right now. What’s new with you? (Don’t tell mom about the tree.)

A photo posted by Matilda and Harry Goodman (@heyharryheymatilda) on

HEY MATILDA, Two resounding thoughts from my weekend. One: There was a woman in the newspaper saying she doesn’t like French kissing. This has caused problems in her marriage, but she just can’t bring herself to do it. I feel somewhat vindicated by this. But I won’t say I told you so. Two: I watched basketball for a while on TV and had the realization that fouls are bad, not good! You don’t actually want to make them. That clears up some things for me about seventh grade gym. That’s all for today— I’m off to grade some disappointing papers. HEY HARRY, I don’t remember you telling me you don’t like French kissing, but I’ll let you tacitly tell me so. I just got home and these were the contents of my mailbox, so I made a list. I don’t like what this says about me, it doesn’t seem true. It seems a touch more obnoxious than I imagine myself to be, truthfully. A. Two Ivy League Alumni magazines B. Two New Yorkers C. Two New York Magazines D. One Economist Magazine (This fellow seems ill-prepared for his cover moment, no? I would have made a flattering picture, Harry. But no one asked me.) #heyharryheymatilda

A photo posted by Matilda and Harry Goodman (@heyharryheymatilda) on

Rachel started with her Instagram novel ‘Hey Harry Hey Matilda’ just 5 weeks ago, so far she has posted 42 photos, as the story continues for next seven months.

If this post caught your attention and made you curious to read the entire novel, you can follow @heyharryheymatilda on Instagram and get started. You can also visit the website to read the novel and subscribe to the weekly installments of Harry and Matilda’s letters, behind the scenes photographs and much more.

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About Author

Kunal Malhotra
Kunal Malhotra, a photography enthusiast whose passion for photography started 6 years back during his college days. Kunal is also a photography blogger, based out of Delhi. He loves sharing his knowledge about photography with fellow aspiring photographers by writing regular posts on his blog: The Photography Blogger. Some of his favourite genres of photography are Product, Street, Fitness and Architecture.