Nikon has announced its very first action camera Nikon KeyMission 360 at the CES 2016, which also marks the entry of the brand into the action camera market. The KeyMission 360 is a wearable action camera that captures 360-degree video in 4K. As claimed by Nikon, there is a lineup of action cameras being developed by the brand, first of the lot being announced today.
The KeyMission 360 by Nikon looks totally dissimilar to the popular GoPro Hero action camera series, featuring an image sensor and lens on opposite sides of the square shaped action camera to capture ultra-high-definition 360-degree image and video. The camera is waterproof to approx. 100 feet (30 meters) without any waterproof casing and shockproof to about 6.6 feet (2 meters). This first action camera by Nikon also has electronic Vibration Reduction to minimize the camera shake.
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Since the early 2000s, GoPro has dominated the action camera industry, but recently Sony came up with its own lineup of action cameras to serve as the biggest competitor. Now surely the tables have turned with Nikon announcing its very first action camera.
As we can see the markings on the camera, it looks like the KeyMission360 will allow a mobile device to work as a viewfinder using the built-in Bluetooth and Wi-Fi connectivity. As of now, Nikon has not yet revealed any details about the battery life, pricing or availability of the KeyMission 360 action camera.
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Here is the video showcasing the Nikon KeyMission 360 in action: